This week I want to share some advice on how to attract clients for your investment fund.
Here’s the truth. A fund manager that effectively implements an investment strategy can struggle to spend time looking for investors.
Hopefully, this video can help. It shares three practical tips on how you can attract investors for your investment fund. Just click the video player below to watch it, or read the transcript below.
How can you attract investors to your investment fund?
It’s a great question – and it’s one that many first time fund managers ask. This video is an attempt to answer the question. Specifically, it contains three practical tips which you can follow.
Our first tip is to ensure you make a verified track record of your strategy’s performance front and centre of your marketing.
This means it should feature prominently on the homepage of your website – and be referenced regularly on social media channels.
Such verification is arguably the most integral part in attracting new investors. Just ensure that your verified track record is accurate, transparent and not misleading.
Our second tip is to promote investor testimonials. These act as credible third party verification about your competence as an investment fund manager. Try to secure testimonials praise your strategy, communication and investor management skills.
Our third tip is to regularly showcase your expertise through thought leadership content. You can do this by starting a blog, sharing eBooks or even starting a podcast. Just make sure you demonstrate your knowledge and expertise.
There you have it. Three simple tips on how to attract investors to your fund. If you need help starting an investment fund, just get in touch and a member of our team will come back to you.
Do you need help creating your own investment fund? We should have a Skype call. Just email me back and we can book a time that’s convenient to you.