This week, I’m going to help a fledgeling Investment Fund manager. 

Let’s call him Thomas.

Thomas wants to attract more investors to his fund. But he’s unsure about the best way to do that. 

Here are five things Thomas should do:

1. Showcase Trading Track Record

The primary factor in attracting investors is showcasing a profitable trading track record. The longer the track record, the better. It’s integral the record is verified by a third-party. Once it is verified, the trading track record should be front and centre of any marketing efforts.

2. Attend Investor Conferences

Fund managers need to start conversations with prospective investors. But where are the best places to do that? One place is at investor conferences. Now, due to the COVID-19 pandemic, most investor conferences in Europe have been postponed. But many are also taking place online. Fund managers like Thomas should definitely research these conferences and do their best to attend them.

3. Embrace Thought Leadership

Investors like to know what is likely to happen in the future. This is why fund managers should embrace thought leadership. They should regularly produce and distribute content – such as articles, videos or podcasts – demonstrating their expertise in their chosen asset. 

4. Professionalise Marketing Assets

It’s integral that fund managers professionalise their marketing assets. This involves creating a consistent brand identity across the fund’s website, social media channels and printed marketing literature. First impressions are everything to investors – make sure it’s a good one.

5. Use Trusted Partners

Fund managers are often judged by the company they keep. That’s why it’s important to use trusted partners that inspire confidence. Here at IFINA, we can help fund managers connect with service providers that enjoy an excellent reputation – just like we do as a fund administrator.

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